Friday, 24 September 2010

TV scheduling

The schedule for each day is broken down into clear segments they are:
  • breakfast
  • daytime
  • children
  • family
  • adult

The target audience for these segments are:

Breakfast- kids and working adults

Daytime- housewives and unempolyed

Family- Families

Adult- Adults

The most popular genre's on television are soaps, talkshows, films, gameshows

The target audience for each terrestrial channel and examples of progammes are:

BBC 1- mixed, breakfast and weakest link

BBC 2- educted and elderly, flog it and eggheads

ITV 1- mixed, loose women and red bull air race

Channel 4- young adult, the simpsons and hollyoaks

FIVE- mixed, milkshake and home and away and the gadget show

Each channel's schedule is taken up by repeats during mainly in the daytime and rarely at peaktime.

Channels that have more imported progammes in thier schedules are:

  • Channel 4- the simpsons, ugly betty, will and grace
  • Five- neighbours, home and away, CSI

Certain shows can't be played in the day until 9.00pm this is 'the watershed'
examples of programmes- crime watch, 8 out of 10 cats

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