- breakfast
- daytime
- children
- family
- adult
The target audience for these segments are:
Breakfast- kids and working adults
Daytime- housewives and unempolyed
Family- Families
Adult- Adults
The most popular genre's on television are soaps, talkshows, films, gameshows
The target audience for each terrestrial channel and examples of progammes are:
BBC 1- mixed, breakfast and weakest link
BBC 2- educted and elderly, flog it and eggheads
ITV 1- mixed, loose women and red bull air race
Channel 4- young adult, the simpsons and hollyoaks
FIVE- mixed, milkshake and home and away and the gadget show
Each channel's schedule is taken up by repeats during mainly in the daytime and rarely at peaktime.
Channels that have more imported progammes in thier schedules are:
- Channel 4- the simpsons, ugly betty, will and grace
- Five- neighbours, home and away, CSI
Certain shows can't be played in the day until 9.00pm this is 'the watershed'
examples of programmes- crime watch, 8 out of 10 cats
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